How To Design Banner Ads

We recently expanded our RANGE OF WEB DESIGN SERVICES to include banner ad design. Banner ads are widely popular on the Internet, and are becoming an important way for SMALL BUSINESSES to reach out to new customers. 

This form of online advertising can be especially effective when matched with related content. The most memorable and effective banner ads keep the message short, simple and clear. In fact, the best equivalent to banner ads are highway billboards. Highway billboards must convey a clear message at a glance to passing drivers. It is quite the same with online banner advertising. Since it is competing with content and possibly other advertising on the same web page, it must make a clear statement and call to action, at a glance. Therefore, keep it simple.

Here is a banner ad we recently designed for a real estate agency in a number of standard banner sizes. The message is brief, with a clear call to action. No excess verbiage. The look of the ad is uncluttered to avoid confusing the viewer. The text color is bold, against a contrasting background. 

We are delighted to offer this affordably priced service to small business looking to boost online marketing and sales.