Simple Web Design Is Best

What do we mean by SIMPLE WEB DESIGN? We mean simplicity in use and presentation, making the web site pleasant and efficient for potential customers. The visual presentation must send a clear message, free of clutter and confusion.

People prefer simplicity over complexity. That is true of cars, cameras, computers and web design . . .

Simplicity is not easy to achieve. The skill lies in taking a potentially confusing collection of documents and graphics and giving it an easy-to-use online interface that is instantly familiar to web users. Like the dashboard of an automobile, the elements must be placed in familiar places so that users can get in and get things done efficiently. Hindering your web site visitor with a slow and confusing interface often means they will leave your web site in search of a more manageable presentation.

Why keep your SMALL BUSINESS WEB DESIGN simple? Because people prefer simplicity over complexity. That is true of cars, cameras, computers and web design. However, the simplicity and ease-of-use that are hallmarks of good web design are not easily acquired. It is the result of constant refinement, practice and experience. Here are three good arguments for keeping it simple:

Simple is clear and understandable. A simple interface allows the user to focus on your message or product, not the package it comes in. For example, if your web page navigation is hard to follow, it works against your customer, distracting him from getting the full impact of your message. The same applies if your web page layout is cluttered. You confuse or intimidate the potential customer visiting your site. That can result in a lost sale.

Everyone loves simplicity. The appreciation for simple tools is universal. By keeping your online presentation focused and simple, your web site becomes usable by the widest possible audience. Everyone from experienced surfers to new adopters will find your site appealing.

Simplicity is in good taste. You spend less money and time on design revisions. Faddish web design gimmicks look amateurish and age rapidly. Simplicity will look fresh and relevant for a much longer period of time. That benefits the branding of your business.

So, in closing, and in the interests of simplicity, I offer this final encouragement . . . Keep It Simple!

Simplicity is an essential part of our  WEB DESIGN PHILOSOPHY .