Set the Mood In Web Design With Color

Color is a primary way to affect the mood of your viewers. As WEB DESIGNERS, you want to convey the proper mood, one suitable to the subject of your web site. How can your choice of colors set the mood, and, to a large extent, determine viewers will respond to your website? Choose your colors wisely! Too often, in web design, colors are chosen haphazardly. The result is often a neon "Times Square" effect with all sorts of bright colors vying for your attention.

How do the colors in this web design affect your mood? Do they convey a sense of optimism and confidence?

The best way to learn how to use color to set the proper mood is by studying fine art. The great fine artists are masters at manipulating the emotions through color. Many of the principles they employ can be applied to web design. Here is one of many ONLINE RESOURCES that will help you to understand the emotional impact of color.

Do not underestimate the use of COLOR IN WEB DESIGN! Color can, in subtle ways, invite to viewer to linger and respond, or push him away. Make sure the mood you set is just right for your audience!

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