Cultural Web Design
What is Cultural Web Design? It is WEB
DESIGN that focuses on the aesthetic interests of a specific
cultural group. It is often said that the United States is a cultural
melting pot. However, in truth, it is more like a cultural stew,
where many different cultures lend to the overall flavor of the
country while maintaining distinct values and interests. Designing
for a specific culture requires an understanding not only of the
craft of web design, but also of the cultural viewpoints and aesthetic
values of your audience.

We were asked to design a website for a Dallas, Texas, Real Estate
Agent with many clients of South American heritage. Sophisticated
and well educated, they proudly reflect their cultural tastes in
their home buying decisions. The bilingual website we designed uses
color, images and layout in a way that strikes a familiar chord
with her clients.
After consultation with our client, we carefully selected images that provide cultural cues rendered in sophisticated architectural themes. We also selected colors and settings that suggested the sun-splashed, tropical climates that are familiar to people of South American Heritage. The end result is web design that is clean and sophisticated, using attractive and tasteful cultural cues!